Ticket Analytics Guide

Analyze ticket sales, scanning performance, and attendee behavior in InstantGate, then export data for deeper AI-powered insights.

Overview

InstantGate's analytics dashboard provides insights into ticket sales and scanning performance. Track key metrics, export data for further analysis, and use the information to improve your event planning and execution.

Accessing Ticket Analytics

  1. From the event dashboard, select Analytics or Ticket Analytics.
  2. Or browse directly to /console/TicketAnalytics.html?eventId={eventId}.

Dashboard Overview

Key Metrics Displayed

  • Total Tickets Sold: Overall sales volume and revenue.
  • Tickets Scanned: Number of entries validated at the event.
  • Scan Rate: Percentage of sold tickets that were used for entry.
  • Event Date: Your event date and basic timeline information.
  • Sales Trends: Basic patterns in ticket sales over time.

Visual Analytics

  • Sales Charts: View ticket sales trends over time.
  • Scan Timeline: See when attendees entered the event.
  • Basic Reports: Simple charts and tables for key metrics.

Data Export Functionality

Export Process

  1. Click Export in the analytics dashboard.
  2. Download the data file for further analysis.
  3. Use the exported data in spreadsheets or other tools.

Exported Data Structure

The exported data includes basic event information, ticket sales, and scanning data in a structured format that can be imported into spreadsheets or other analysis tools.

Best Practices for Analytics

Regular Monitoring

  1. Check analytics regularly during ticket sales and event day.
  2. Compare current performance to past events.
  3. Export data at key milestones for record keeping.

Data Analysis Tips

  • Use the exported data in spreadsheet software for custom analysis.
  • Track trends over multiple events to identify patterns.
  • Focus on scan rates and sales velocity for actionable insights.

Advanced Export Options

Export Options

  • Export data in JSON format for use in other tools.
  • Download attendee lists and sales data.
  • Use the data for basic reporting and record keeping.

Troubleshooting

Export Not Working

  • Make sure you have access to the event analytics.
  • Check that the event has ticket activity to export.
  • Try refreshing the page if the export button doesn't respond.

Understanding the Data

  • The exported JSON includes basic event and ticket information.
  • Use spreadsheet software to analyze the data further.
  • Focus on key metrics like sales volume and scan rates.

Privacy Considerations

  • Handle attendee data according to your organization's privacy policies.
  • Delete exported files when no longer needed.
  • Be careful when sharing data externally.

Getting the Most from Analytics

Regular Monitoring

  • During sales: Check progress regularly to track performance.
  • Event day: Monitor scanning activity in real-time.
  • Post-event: Review overall performance and plan improvements.

Team Use

  • Share key metrics with your event team.
  • Use data to make informed decisions for future events.
  • Track what works well and what needs improvement.