Ticketing Strategy

The Essential Guide to Choosing an Event Ticketing Platform

The right platform powers every phase of your event lifecycle. Use this guide to evaluate functionality, pricing, and support so you can launch with confidence.

Step 1: Define your actual needs

Start by listing what you really need versus nice-to-have features. Most events need basic ticketing, payment processing, and check-in. InstantGate handles these essentials with QR codes, Stripe integration, and simple reporting.

  • Basic ticket sales and payment processing.
  • QR code check-in system for events.
  • Simple promo codes and discounts.
  • Basic attendee reporting and analytics.

Step 2: Compare pricing realistically

Look at total costs including payment processing fees, setup charges, and add-ons. InstantGate uses a simple pricing model - check our pricing page for current rates and what's included.

Pricing Model Best For Watch Out For
Per-ticket fees Festivals and conferences with predictable volume. High fees on premium packages; build fees into ticket price.
Percent of sale Community events with varied ticket levels. Pay attention to credit card surcharges and refund policies.
Subscription Organizers hosting multiple events per year. Ensure contract includes scaling clauses and product roadmap access.

Step 3: Test the buying experience

Buy a test ticket yourself to see how smooth the process is. Check if the confirmation emails arrive quickly and contain all needed information. InstantGate sends clear confirmations with QR codes for easy mobile access.

Step 4: Assess ease of use

Consider how much time your team will spend learning and using the platform. InstantGate has a straightforward dashboard for creating events, managing tickets, and viewing basic reports.

Key questions for any platform

  • How long does it take to set up a basic event?
  • Can non-technical staff manage ticket sales?
  • Are reports easy to understand and export?

Step 5: Check security basics

Ensure the platform handles payments securely and stores attendee data safely. InstantGate uses Stripe for PCI-compliant payment processing and follows standard security practices.

Step 6: Evaluate support quality

Test response times and knowledge quality before committing. InstantGate provides email support and has a knowledge base for common questions.

Email InstantGate's primary support channel for all users.
24-48 hours Typical response time for support inquiries.

Step 7: Make an informed decision

Create a simple comparison chart focusing on your top 3-5 needs. Include total cost of ownership, not just the sticker price. Start small if possible to test the platform before a major event.

Ready to get started?

InstantGate offers straightforward ticketing tools that work for most events. Check our pricing page to see if it fits your needs.

View pricing